OUR STORY

Founded in 1976, SMILES FASHION CORPORATION is a renowned brand dedicated to creating and crafting exquisite women’s fashion apparel. Our passion lies in delivering the latest fashion trends that are both on the cutting edge and of the utmost quality. We strive to offer our valued customers an unparalleled experience by providing them with premium products at the most competitive prices. Join us on our fashion journey and discover the perfect blend of style, quality, and affordability.

Responsibility

SMILES FASHION CORPORATION was founded on the core value of respect for people, a value that has formed the base which we balance our business, with environmental and social concerns. From our employees around the world, to the communities where we operate, our motto is “people come first”. We are taking steps towards sustainable practices as well as helping people through non-profit efforts.

Business

SMILES FASHION CORPORATION is located in New York City, United States; from where our business operates globally.

Production & Design Center

Research

Embarking on a fashionable journey spanning the vibrant fashion district to the enchanting streets of Paris, from the trendy arcades of London to the captivating piazzas of Milan, SMILES Fashion's dedicated research teams tirelessly scour the globe. Our relentless pursuit is to unearth the forefront of global fashion, from the emerging markets that define the future. With an extensive network of collaborations across Europe, we offer a tapestry of rich and diverse inspirations.

Design

Our design and sales team operate from the SMILES Fashion Studio + Showroom located in the heart of New York’s fashion district. There we combine our knowledge, resources, and the creative talent from our in-house design studios to bring collections of distinction.

Production

SMILES Fashion Corporation collaborates with some of the most organized and upscale production houses in China and India, to offer high quality and well-crafted products to our customers worldwide.

Business Center

Warehouse

SMILES Fashion Corporation imports the finished garments from the manufacturing centers to our warehouse location in Secaucus, New Jersey, USA; where the products are labeled, packaged and shipped to clients throughout the United States.

Showroom

Our Showroom is strategically located in the heart of the Fashion District on Broadway overlooking the magnificent New York Skyline. The view not only works as an inspiration but also acts as a stimulant for creative ideas. We have beautifully and intelligently designed our showroom into quiet booths with privacy so that numerous meetings can be held simultaneously at the client’s convenience.

Retail

SMILES Fashion believes in reaching out to its customers through our clients' most accessible retail outlets that are spread across the United States of America.